Mr Yinka Daramola cut his teeth as a Management Trainee at Insight Communications, the No 1 marketing communications company in Sub-Saharan Africa in 1991, where he later became the Service Director of the Company.
He left Insight Communications in 2006 to become Managing Director of Bluebird Communications, a mid-sized Agency and grew the business within a two year period to be one of the first ten Agencies in Nigeria in terms of value or billings. In 2012, he set up Etch & Crest Ltd out of his desire to provide unparalleled consultancy service for companies that are consumer centric.
Today, Etch & Crest services multinationals like PZ, Samsung, Huawei and other very strong indigenous FMCG (fast moving consumer goods) companies like Nigerian German Chemicals (makers of Vimto) and Dangote Pasta. They also manage Business Development functions for two other companies in the health sector.
Yinka is a graduate of the Humanities from the University of Ibadan. He is a member of several bodies including;
An Associate of the Advertising Practitioners Council of Nigeria (APCON).
A former Assistant Publicity Secretary of the Association of Advertising Agencies of Nigeria.
An Associate of the National Institute of Marketing.
An Associate of the Direct Marketing Association of Nigeria.